We don't just contract your agency. We build it with you.
AgenSeed is the agency-building seed program inside our FMO, designed to plant the foundational components a $5M+ operator needs and then get deep in the weeds week over week so those components take root. The name is deliberate. This is a real business incubator for annuity agencies, not a coaching package renamed with a marketing spin.
You've built a job you own. Let's build a company.
Most agency owners writing between $5M and $25M have built a business that revolves entirely around their own effort. Step back for a week and the numbers begin to slip. Step out for a month and the whole thing starts to tip.
The AgenSeed Program breaks that ceiling by building the operating systems, the marketing execution, the case bench, and the leadership rhythm that let an agency produce without you having to hold every piece up personally. The result is a business that continues to grow whether you are in the seat or not.
“A Job You Own”
/ə ˈjäb ˈyü ˈōn/ · noun
The stage every solo-founder agency reaches when the business grows to depend entirely on the founder's daily output. Revenue looks like success, but the whole thing is one two-week vacation away from stalling out.
AgenSeed is designed to convert a Job You Own into a genuine company. Think of it as a seed program for annuity agencies: we plant the foundational operating components, then get deep in the weeds every week alongside your team so the business takes root and continues to grow whether the founder is in the seat that day or not.
What we build with you.
Six foundational workstreams run in parallel every week until the agency operates as a real company. This is the actual build of the seed program, not a course library and not a consultation package dressed up with a different name.
- 01
Operating systems
The systems that make the business run without depending on the owner's daily effort. Team structure, cadence, playbooks, comp.
- 02
Lead generation, run for you
Not a course, not a template. We build and run your lead engine inside your own ad account. The same engine we run for our top agencies.
- 03
Advanced case design
Weekly case work with our senior case-design bench on your real clients. This is the level of design work that separates a producer from an advisor operating at scale.
- 04
Executive coaching
Ongoing consulting from our CEO on the transition from producer to CEO. These are the intangible moves that carry an agency past its ceiling.
- 05
The Marketing Suite in full
AMS at $97/month for HighLevel compliance. With the internal setup, integrations, and workflows already built out for your team.
- 06
Access to the room
The Accelerator, the partner room, and the peer group of the operators building alongside you. The environment is the multiplier.
Three senior leaders put real hours into your agency every week.
Three of our senior leaders own the workstreams that scale an agency, and the cadence for each one is calibrated to what your business genuinely needs.
- Business building Led by Josh Delgado, CEO
Structure, scale, and the transition from operator to true owner. Continuous, high-level guidance on running the agency as a company rather than as an extension of the founder's daily effort.
- Cases + high-level system implementation Led by Caleb North, EVP Key Accounts & Agency Services
The advanced case work and the system layer that lives under it. Weekly time with a senior practitioner working on your real clients, not a recommendation form sent to a queue.
- Marketing consultation + lead generation, executed Led by Kristen Estes, Director of Marketing
Retirement Realized builds and runs your lead generation inside your own ad account as your marketing partner. This is genuine execution, not advice you have to translate into action on your own.
This is for operators building a company, not just a bigger paycheck.
- The $5M+ agency owner with drive to scale and no clear roadmap to get there.
- The entrepreneurial operator committed to growth and capitalized to scale.
- The successful agent making the shift from solo producer to CEO of their business.
Ready to talk about the build?
Book a structured conversation with our team. We will walk through your agency's current state, where you want it to go from here, and whether the AgenSeed Program is the right build partner for the next stage of your business.
Once the agency clears $10M, APEX opens up.
Agencies that reach $10M+ earn into the APEX Network, the peer roundtable of top producers who've earned their seat. Two annual retreats, monthly roundtables, and direct access to the operators at your altitude. Not something you buy your way into; something you arrive at.
See the APEX NetworkQuestions before you apply
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What's the $5M threshold about?
The AgenSeed Program's economics only work at $5M+. We do real hands-on execution. Lead generation run inside your account, weekly case work, executive coaching. That's expensive to deliver, and it pays off only at agency scale. Below $5M, the Get Contracted tier is the right fit.
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Is there a ceiling on how far the agency scales?
No. We scale agencies as far as they can go. $25M+ and beyond, all inside this tier. The strategy is to build our base up, not recruit finished agencies. There's no next-tier product that's really an upgrade in disguise.
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Who actually does the work?
The three named leaders above and the teams behind them. Business building is led by our CEO, case work by our head of key accounts and agency services, and lead-gen execution by our director of marketing. You are not routed to junior coaches, a support queue, or a Slack channel, and cadence is set to what each agency actually needs.
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How do the economics work?
RRF earns a production override, published as part of the partnership conversation. The share of that override that comes back to the agency increases as production scales past $10M and again past $20M. So you keep more of every dollar the bigger you build. Full numbers are shared in the application discussion.
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How does APEX Network come into it?
APEX is earned into at $10M+ in production, whether you get there through the AgenSeed Program or as an independent contracted producer. It's a peer roundtable of top producers who've earned their seat. Two retreats a year and monthly Zoom roundtables. Not a program you buy.
Talk directly with our Agent Development team
If you are weighing whether AgenSeed is the right seat for the next stage of your agency, book a short call with our Agent Development team. We will walk through your business, your ambitions, and help you identify the right path forward, even if that path is a different program.
Book a specialist call →No pressure and no pitch attached.